Deerfield Beach, FL – As more European companies look to scale in the U.S., “Guida Paese Smart” – Smart Country Guide – How to Successfully Launch Your Business in the Western Region of the United States has recognized Polyglass U.S.A., Inc. as a standout example of strategic growth and cross-border success.
A Spotlight on Success in the U.S.
Developed as part of an initiative by the Consulate General of Italy in Los Angeles and San Francisco, and ITA – Italian Trade Agency, under the patronage of the Italian Embassy in Washington., the Guide highlights Polyglass’ journey from Italian craftsmanship to American market leadership. With a footprint that now spans seven production facilities across the U.S. and Europe and a team of over 800 employees, Polyglass exemplifies that global expertise paired with local responsiveness can power sustainable growth.
From Italy to America: Our Growth Journey
Polyglass’ journey from a family-founded Italian manufacturer to a U.S. market leader is spotlighted in a dedicated feature and interview with CEO Natalino Zanchetta, who shares how the company’s growth has been rooted in adaptability, data-driven decision making, and deep customer relationships.
“Being seen as a solutions partner, not just a manufacturer, is a point of pride for us,” said Zanchetta. “The West challenges you to think differently—to listen first, adapt fast, and build with purpose. Mistakes are part of the process, but growth comes from learning and adjusting. The key is staying grounded in real data and being open enough to question your assumptions. That’s how you succeed, and how the American Dream stays within reach.”
Polyglass entered the western U.S. with a clear goal: to grow through strong relationships, market insight, and responsive service. Its steady expansion reflects a long-term commitment to scalable growth and local partnership. Over the years, the company has continuously invested in its people, infrastructure, and operations—laying a strong foundation for success across North America.
Global Strength, Local Agility
Polyglass USA draws strength from its Italian heritage and founding company, Polyglass SpA, based in Italy, and its integration into the MAPEI Group—a global construction materials leader headquartered in Milan with 91 subsidiaries operating in 57 countries and 84 manufacturing plants in 35 different nations, employing over 11,000 staff worldwide. This affiliation enhances Polyglass’ capabilities and reflects a shared commitment to innovation, quality, and customer service.
As part of the MAPEI Group since 2008, Polyglass has continuously evolved to meet changing market demands. Its growth reflects a clear focus on operational scalability, local agility, and global collaboration—positioning the company for sustained impact across North America and beyond.
Building on Success
Recognition in the Guida Paese Smart underscores Polyglass’ role as a resilient, fast- growing player in the North American building materials market—anchored by Italian roots, enriched by global strength, and empowered by U.S.-based innovation and service.
“Being featured in the Guida Paese Smart is more than a milestone. It’s a reflection of our people, our partners, and our commitment to building the future of roofing,” Zanchetta added.
The Smart Country Guide, curated by Bonfiglioli Consulting and its International Division, Octagona, offers practical insights and success stories for global businesses navigating expansion in the Western U.S., including California, Nevada, Arizona, Oregon, and other key markets. Polyglass’ story now offers readers a blueprint for success, demonstrating how deep-rooted heritage, strategic growth, and strong partnerships can lead to sustained impact in North America.
To read the full Guide, visit: octagona.com/guida-paese-smart-west-usa/
Contact Polyglass to learn more about their innovative roofing and waterproofing products or connect with a regional representative to explore partnership opportunities.
About Polyglass U.S.A., Inc.
Polyglass U.S.A., Inc. is a leading manufacturer of roofing and waterproofing systems. Known for its self-adhered modified bitumen roofing systems based on the company’s patented ADESO® Technology and CURE Technology®, Polyglass also produces a full line of premium roof coatings and roof maintenance systems. An ISO 9001:2015 certified company, Polyglass provides quality products and adds value through innovation. For more information about the premium products and services offered by Polyglass, call 800.222.9782 or visit polyglass.us.
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For Media Inquiries, please contact:
Janet Siciliano
j.siciliano@polyglass.com