Polyglass’ Ad Recognized as Top Performer in Baxter Advertising Effectiveness Study

Deerfield Beach, FL, – Polyglass USA, Inc., a leading manufacturer of roofing and waterproofing solutions, is proud to announce that its advertisement for Polystick® MX (self adhered roofing underlayment) has been recognized as one of the top performers in the Baxter Advertising Effectiveness Study.  The study, conducted on ads featured in the April issue of Professional Roofing, identified Polyglass’ ad as a standout in resonating with subscribers.

The Baxter Advertising Effectiveness Study is known for its comprehensive analysis of advertising effectiveness across various industries.  The recognition highlights Polyglass’ commitment to creating impactful and engaging advertisements that connect with its target audience.

Upon receiving news of this achievement, Scott Lelling EVP of Marketing, expressed gratitude and excitement stating, “We are honored to receive this recognition of our Polystick MX ad performance in the Baxter Advertising Effectiveness Study.  It is a testament to the hard work and dedication of our team in crafting compelling and effective advertising campaigns.”

In recognition of this accomplishment, Polygass has received a congratulatory letter and award, affirming the exceptional performance of its advertisements.

For more information about Polyglass and its advertising initiatives, please visit polyglass.us.

About Polystick® MX

Polystick® MX is a self-adhered high-temp waterproofing underlayment for metal roof coverings and various other applications. Utilizing ADESO® dual-compound self-adhered technology, Polystick MX features a polymer-modified bitumen upper compound and a proprietary self-adhesive SBS (elastomeric) compound on the bottom layer. A split-release film that protects the self-adhesive compound allows for easy application.

Polystick MX features a cavitated slip-resistant top film surface which can be exposed for up to 90 days. With a temperature resistance of up to 250°F, Polystick MX is ideally suited for high temperatures.

Typical Applications

  • Specifically designed as self-adhered underlayments for high-temperature applications under metal, steel, and aluminum panels.
  • Suitable for application under asphalt shingles and other approved roof coverings
  • Over entire roof and/or for valleys, skylights, and other critical areas

Features and Benefits

  • ADESO dual-compound self-adhered technology
  • Cavitated slip-resistant film surface with up to 90 days of exposure
  • Fiberglass reinforced for added strength and dimensional stability
  • Self-adhered technology increases labor efficiency and roof dry-in speed
  • Asphaltic compound provides excellent sealability around nails
  • Approved up to 250°F

About Polyglass

Polyglass U.S.A., Inc. is a leading manufacturer of high-quality modified bitumen roofing and waterproofing solutions. Acquired in 2008, Polyglass is a proud member of the Mapei Group; the family-owned, 4-billion-dollar global building materials industry leader. Together they represent over 130 years of combined experience in the production and support of building envelope products and solutions, with 90 manufacturing facilities spanning 35 countries on 5 continents.

Polyglass is committed to adding value by producing cutting-edge products that meet or exceed the needs of their customers. Their goal is to provide a professional experience, focusing on quality products and efficient service while meeting the objectives of our shareholders and employees.

Polyglass prides itself on innovative and quality roofing and waterproofing products that exceed the needs and expectations of its customers worldwide. This commitment is demonstrated daily by the people who work for Polyglass, where the customers’ needs always come first.  If you are interested in working with us, contact us today!

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For Media Inquiries or further information, please contact:

Julie Heybroek